Purchasers and users of products produced by Pierson Workholding shall fully indemnify, hold harmless and defend its directors, officers, employees, agents, stockholders and affiliates from and against all claims, demands, actions, suits, damages, liabilities, losses, settlements, judgments, costs and expenses (including but not limited to reasonable attorney’s fees and costs), whether or not involving a third party claim, which arise out of or relate to any act or omission, misuse or negligence of the purchased products.